Thoughtback3/11/2023 ![]() ![]() While that’s a good short-term strategy for newcomers, it will also be used against these new companies by their more well-heeled competitors as a way to drive skepticism with potential clients by questioning the viability of these bargain-basement CDN providers.įor potential customers looking for short-term bargains, there will also be a few long-term players-foreshadowed by Amazon’s recent announcement to drop its already low per-GB-delivered pricing-that will use this pricing advantage to further entrench their positions. There will be the tendency by many of the newer entrants into the space to slash prices to stay afloat early in the year. The first trend, which should come as no surprise in financially uncertain times, is that the service-based companies in our space are either entering a holding pattern or moving aggressively to obtain market share.įor instance, content delivery network (CDN) service providers, especially those with a solid customer base or deep pockets, will probably view 2009 as a shakeout. In all of this, streaming media is set for solid growth and even more solid acceptance by the masses. In my consulting and writing in the early part of 2009, I’ve noticed three trends: competitive strategies are shifting, innovation is continuing, and a tipping point of new users appears to have been reached. From companies that are shedding experimental growth plans in order to return to fiscal fundamentals to companies that are retrenching into their core competencies and competitive positioning, this seems to be shaping up as a year where mastering the basics is what counts. 2009 is, in many ways, becoming the year in which we get back to the basics.
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